Understanding Audience Motivations in a Time of Ongoing Uncertainty

Classical music fans and the general population have been transformed by the experience of living through a pandemic. What does your orchestra’s audience need in 2022?

In this 60-minute webinar, we share the key findings from Culture + Community in a Time of Transformation – A Special Edition of Culture Track, a report by Slover Linett Audience Research and LaPlaca Cohen that analyzes a robust sample of more than 75,000 Americans and compares insights from the first 30 days of lockdown with audience perspectives more than a year into the pandemic.

We investigate the level of participation in online cultural activities among classical music attendees (which is particularly high) and opportunities for audience diversification through digital offerings. We also explore what classical music attendees want more of in their lives as they re-engage with arts activities. And we share insights from the general population that highlight a desire for change in the cultural sector and point to the possibility of a more relevant and resilient future for the arts.

Speakers: María Huiza, Strategist, LaPlaca Cohen and Madeline Smith
Project Director and Research Operations Lead, Slover Linett Audience Research

Who Should Watch?

Cost

About the Speakers

Questions?

Please contact Member Services at member@americanorchestras.org.

This webinar is made possible by a generous grant from The Wallace Foundation.

Additional support is provided by American Express, the Baisley Powell Elebash Fund, the Howard Gilman Foundation, and the National Endowment for the Arts, as well as, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council and New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.