Case Studies of Two Different Approaches

The orchestra field spent the summer of 2020 listening, learning, negotiating, testing, analyzing, soul searching, and innovating. The goal: laying a foundation for a viable future and creating a structure for, if possible, a 2020-21 season.

In this webinar, hear how this planning led to two different experiences at two different orchestras. Leaders from the Toronto Symphony Orchestra and Virginia Symphony Orchestra will share insights from their journeys this summer and what they have learned, so far, from their revamped 2020-21 seasons. This session will include discussions of digital vs. in-person performances, changes to patron engagement, and how approaches to leadership have evolved.

TRG Arts will moderate this webinar and will share insights from its COVID-19 Benchmark Dashboard.

Who Should Attend?

Executive directors, youth orchestra directors, trustees, musicians, volunteers, general managers, operations staff, artistic staff, marketing staff, and anyone seeking to use insights from this unusual year for future season planning.


  • $20 for Members
  • $35 for Non-Members


Please contact Member Services at member@americanorchestras.org.

This webinar is made possible by generous grants from American Express, the Baisley Powell Elebash Fund, Ford Motor Company Fund, the Howard Gilman Foundation, the National Endowment for the Arts, and The Wallace Foundation, as well as, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.

Ford Motor Company Fund

NYC Cultural Affairs

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