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January 31, 2010
Mid-Winter Managers Meeting Plenary (2010)
Two new national studies, the National Endowment for the Arts 2008 Survey of Public Participation in the Arts and the League’s Audience Demographic Research Review, now offer statistically reliable national demographic information about audience participation.
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June 10, 2020
Conference 2020: Frameworks and Faultless Failures
Topics to include audience development, lessons learned from failed ideas, and a presentation on a messaging framework that helped align the Detroit Symphony Orchestra’s sales messaging with broad-based fundraising, patron stewardship, storytelling, and communications.
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June 8, 2020
Conference 2020: Digital Distribution During the Pandemic
The League’s digital media consultants, Joe Kluger and Michael Bronson, will cover strategic and practical issues relating to the digital distribution of music for news, audience engagement, and promotional purposes during the COVID-19 pandemic. This session will be applicable for both EMA and non-EMA orchestras.
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November 15, 2023
Sure, You’re Talking, But What Are You Saying?
In this 60-minute webinar, learn how to develop authentic differentiated messaging that will advance the meaning, value, and mission of your organization, help you connect to key constituents, and bolster both earned and contributed income.
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May 5, 2020
Conference 2020: Innovating Digital Engagement
If you are responsible for marketing or involved at all in curating and creating your orchestra’s presence online, this package is for you. With videos containing ideas from across the field, research findings, and practical tips on livestreaming, you’ll acquire the baseline knowledge needed to succeed in this space.
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July 31, 2024
WolfBrown Audience Outlook Monitor COVID-19 Study
Between February 2021 and November 2022, the Audience Outlook Monitor COVID-19 Study (AOM) tracked readiness to return to arts and culture venues, among the audience members of 650 arts organizations.
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January 19, 2021
Coming Back Stronger – Using the Shutdown to Rebuild Audience Loyalty
Research shows that audiences typically don’t return at the same levels as before a downturn or crisis. Once return is safe and we reopen our doors, we can expect – after an initial burst of audience energy – to hit lower audience plateaus than pre-pandemic.
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July 31, 2024
IDEA Study of Audience Attitudes towards Inclusion, Diversity, and Equity
International arts consultancy WolfBrown initiated and led this 2023 project in partnership with the League, engaging 27 League member orchestras in research determined to identify how audiences are currently valuing and responding to orchestras’ EDI efforts.
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September 21, 2023
WolfBrown Audience Outlook Monitor IDEA Study: Dashboard Access
As a League Member, we are able to provide access to the public dashboard with aggregated data being collected for WolfBrown's IDEA Study.
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June 24, 2021
The Flywheel
Unlike the traditional marketing funnel, the Flywheel factors in word of mouth and momentum. Capacity Interactive’s Erik Genlser contextualizes this model for arts administrators.
