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November 30, 2011
Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music Patrons
"Learn how the San Francisco Girls Chorus broke down stereotypes of girls’ choirs to generate interest from classical music patrons." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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November 30, 2011
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
"To address the problem of falling subscription rates, the Steppenwolf Theatre Company took steps to turn single-ticket buyers into repeat visitors." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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November 30, 2011
More Than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults
"Learn how the Isabella Stewart Gardner Museum boosted participation among young people through innovation and a commitment to its longstanding values." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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May 27, 2020
Conference 2020: Revenue Generation in the Age of COVID-19
When we return to the concert hall, we will be forced into a wholesale reevaluation of our revenue model. It isn’t simply that demand will be down, we’ll have fewer seats, and patrons will expect to pay less. The reality will be more nuanced and we’ll need to look to our patrons to tell us what our value is to them.
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May 21, 2020
Conference 2020: Patron Engagement During COVID-19 and Beyond
Even though in-person performances are suspended and marketing resources are reduced, we are not on hiatus. In fact, maintaining and growing patron engagement is more important than ever. According to Fred Reichheld, Bain Fellow and Creator of the Net Promoter System, "What you do now—how you treat your patrons—will be what everyone remembers after the COVID-19 crisis recedes.”
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December 10, 2015
Reimagining the Orchestra Subscription Model
The study is based on the largest sales data set from orchestras to date and is the first industry-wide, longitudinal study of ten years of data to focus on revenues and sales trends.
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December 10, 2009
NEA Report - Regional Research Note
The National Endowment for the Arts has recently released a “Research Note” highlighting some geographic differences in arts participation based on the 2008 Survey of Public Participation in the Arts (SPPA). While the full SPPA offers statistics for the U.S. as a whole and a few large regions, this report goes into more depth, including arts participation rates for 32 states.
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December 10, 2009
Audience Demographic Research Review
In early 2009, the League asked McKinsey & Company to collect and analyze existing orchestra audience participation data in order to understand the impact of demographic trends on orchestras now and in the future. The League’s new Audience Demographic Research Review contains their report.
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March 30, 2026
Evolving Your Brand to Build Emotional Connection, Trust, and Audiences
Event recording; registration required.
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March 30, 2026
Evolving Your Brand to Build Emotional Connection, Trust, and Audiences
This 60-minute webinar shares how to develop a complementary, “top-down” verbal and visual brand strategy that will enable you to promote your whole organization, showcase your unique concert experience, and sell offerings that won’t sell themselves.
