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November 3, 2021
Conference 2021: Embracing a Changed World
The League of American Orchestras’ 2021 National Conference featured new ideas, new voices, new formats, new music, and drew thousands of orchestra professionals—all online.
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October 26, 2021
Returning to Performances with Live Audiences
TRG Arts discusses emerging best practices around building and retaining audiences during this rebound season in this 60-minute webinar weaving industry data insights with up-to-the-minute case study examples from Grant Park Music Festival, Peoria Symphony Orchestra, and Virginia Symphony Orchestra.
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October 25, 2021
Returning to Performances with Live Audiences
Webinar recording; registration required.
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August 30, 2021
Conference 2021: (re)Opening Balance: The New Normals of Audience Relationships
Juggle, pivot, reinvent. We have been repeating these steps for over a year. Happily, it’s finally time to reopen and focus on new journeys for our audiences and communities. A joint consitutency meeting of Public Relations and Marketing.
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August 16, 2021
Streaming Symphonies
Orchestras embrace webcasts, and broaden their audiences in new ways. But are virtual concerts affecting the live experience?
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July 30, 2021
Audience Attitudes about Returning to Live Concerts – A Summary of Results from the Audience Outlook Monitor Study
During the past year, a cohort of American orchestras has been collaborating to study audience attitudes about returning to live concerts.
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July 28, 2021
Audience Attitudes about Returning to Live Concerts – A Summary of Results from the Audience Outlook Monitor Study
During the past year, a cohort of American orchestras has been collaborating to study audience attitudes about returning to live concerts.
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June 28, 2021
Currents: To Stream, or Not to Stream?
Orchestras raced to put music online in the pandemic as a matter of necessity. But the move to streaming only accelerated a trend that was already underway. As we begin to transition to a post-pandemic world, orchestras must weigh the costs and benefits of streaming, audience expectations, and how to balance in-person and virtual presentations.