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March 31, 2019
World Music/CRASHarts Tests New Format and Name To Draw New Audiences
How does an arts presenter increase name recognition and attract younger audiences? An article and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Boston-based World Music/CRASHarts built loyalty and name recognition among younger audiences by creating a new annual festival, rebranding, and using creative marketing techniques to encourage repeat attendance during its regular season.
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October 31, 2014
The Road to Results: Effective Practices for Building Arts Audiences
This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.
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June 24, 2021
The Future of the Arts
What will the future be like for nonprofit arts organizations? The Wallace Foundation’s free webinar series, “Reimagining the Future of the Arts,” brings together a diverse group of experts to facilitate conversations around some of the most pressing issues facing the arts sector today, grounded in research commissioned or supported by Wallace.
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November 30, 2011
More Than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults
"Learn how the Isabella Stewart Gardner Museum boosted participation among young people through innovation and a commitment to its longstanding values." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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November 30, 2011
Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music Patrons
"Learn how the San Francisco Girls Chorus broke down stereotypes of girls’ choirs to generate interest from classical music patrons." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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November 30, 2011
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
"To address the problem of falling subscription rates, the Steppenwolf Theatre Company took steps to turn single-ticket buyers into repeat visitors." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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January 24, 2023
Audience Engagement