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September 21, 2023
WolfBrown Audience Outlook Monitor IDEA Study: Dashboard Access
As a League Member, we are able to provide access to the public dashboard with aggregated data being collected for WolfBrown's IDEA Study.
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August 16, 2021
Streaming Symphonies
Orchestras embrace webcasts, and broaden their audiences in new ways. But are virtual concerts affecting the live experience?
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June 24, 2021
The Flywheel
Unlike the traditional marketing funnel, the Flywheel factors in word of mouth and momentum. Capacity Interactive’s Erik Genlser contextualizes this model for arts administrators.
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January 19, 2021
Coming Back Stronger – Using the Shutdown to Rebuild Audience Loyalty
Research shows that audiences typically don’t return at the same levels as before a downturn or crisis. Once return is safe and we reopen our doors, we can expect – after an initial burst of audience energy – to hit lower audience plateaus than pre-pandemic.
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May 5, 2020
Conference 2020: Innovating Digital Engagement
If you are responsible for marketing or involved at all in curating and creating your orchestra’s presence online, this package is for you. With videos containing ideas from across the field, research findings, and practical tips on livestreaming, you’ll acquire the baseline knowledge needed to succeed in this space.
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June 16, 2011
Audience Growth Initiative
Performing arts organizations have known that long-term audience members are incredibly loyal and generous and have mainly assumed that the challenge was in attracting newcomers to the experience. It turns out that orchestras are attracting large numbers of newcomers, but are not effectively converting them to long-term customers and supporters.
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November 25, 2020
Audience Engagement Research
Design Thinking: The Art of Being Customer-Focused; Engaging College Students in Classical Music; Findings from the New World Symphony
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November 3, 2020
Audience Participation Research
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November 3, 2020
Research from The Wallace Foundation
The Wallace Foundation supports audience-building efforts by arts organizations and commissions research to understand what works, what doesn’t, and why.
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July 25, 2025
Audience Outlook Monitor’s Membership and Affiliations Survey
Whether you're actively testing new engagement models or just beginning to explore alternatives to traditional subscriptions and donations, this study will offer clear, actionable insights to help you grow lasting, reciprocal relationships with a broader spectrum of your community.