Successful Orchestra Fundraising In 2021

Core Practices for the Current Environment

Sponsored Webinar

Wednesday, December 2, 2020, 3:00pm Eastern/12:00pm Pacific 


Register Here 

The content of this webinar was developed by and sponsored by Robert Swaney Consulting.

The economic road to recovery is a long journey that most orchestras are just beginning. Creating momentum for increased patronage through earned revenue will take time, perhaps years. In the meantime, contributed support must supply the necessary operational funds so that orchestras can continue to fulfill their community and artistic missions. Planning your orchestra’s philanthropic journey for 2021 is both essential and critical.

In this 75-minute sponsored webinar, Bob Swaney, Founder & CEO of Robert Swaney Consulting, will focus on core fundraising practices adapted for the recovery environment. Looking through the lens of the donor cycle, he’ll discuss:

  • fundraising emphasis for the new year,
  • the shifting balance and coordination between fundraising and marketing / sales,
  • and how overall long-term changes to the orchestra operational model might be incorporated into annual, planned, and major gift fundraising.

Also included will be tips for enlisting current and new board members in fundraising, ways to engage institutional funders, and a “What’s Next?” list to help your fundraising program focus on high-leverage / high-return activities going into 2021. There will be plenty of time for Q&A, so come equipped with your fundraising questions.

Who Should Attend?

Executive directors, youth orchestra directors, trustees, fundraising and development staff, and anyone seeking to learn more about fundraising in the current climate.

Even if you can't attend the webinar live, register to receive a recording.


  • Free for Members
  • $35 for Non-Members

Register Here

About the Speaker

Bob Swaney 
Founder & CEO of Robert Swaney Consulting

Bob Swaney

As Founder & CEO of Robert Swaney Consulting, Bob Swaney has assembled and leads an extraordinary team of consultants who coach clients using his system. Above all, Bob and his team work with organizations to achieve growth regardless of community, organization, or economic conditions. He regularly participates as a speaker for industry-related conferences and has served on the boards of several arts and education organizations.



Please contact Member Services at This email address is being protected from spambots. You need JavaScript enabled to view it. .

This webinar is made possible by generous grants from American Express, the Baisley Powell Elebash Fund, Ford Motor Company Fund, the Howard Gilman Foundation, and the National Endowment for the Arts, as well as supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council. 

Photo courtesy of the speaker.