Marketing and Development

Wednesday, June 13, 2018

Pre-Con: Creating Compelling Content on Facebook and YouTube

Session Date Start Time End Time Additional Cost Attachments
Wednesday, June 13, 2018 8:00 am 12:00 pm $245
$325 non-member

Location: Indiana Room, Third Floor

With a constant stream of social content fighting for people’s attention, how well are you reaching your audience online? This workshop will give you the tools you need to create compelling content—whether you have unlimited resources or a shoe-string budget. Through guided exercises and collaborative discussion, you will learn how to find your social voice and empower your constituents to share their stories. This session will also include tips for creating great advertising content through these channels, so you can put your content to work for you.

Speakers: Shira Dickstein, Capacity Interactive; Ashley Dunn Gatterdam, Vice President, Client Strategy, Capacity Interactive; Becky Ludkiewicz, Consultant

This pre-conference seminar is part of the Marketing and Development Track.

This seminar is made possible by generous grants from The Andrew W. Mellon Foundation and the National Endowment for the Arts.

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Pre-Con: Major Campaigns, Major Considerations

Session Date Start Time End Time Additional Cost Attachments
Wednesday, June 13, 2018 8:00 am 12:00 pm $245
$325 non-member

Location: Wilson Room, Third Floor

Is your organization considering embarking on a capital or endowment campaign? In this seminar, we will analyze many of the important factors that go into initiating major fundraising campaigns, such as board readiness, staff requirements and workloads, and determining a campaign’s scope. We will examine these important elements through case studies of real industry examples and review the challenges peer organizations have faced during the course of their campaigns. Through the case studies, you will learn to critically evaluate timelines, to consider how projects should be determined, and how campaigns can affect annual giving.

Speakers: Bob Swaney, founder & CEO, Robert Swaney Consulting, Inc. 

This pre-conference seminar is part of the Marketing and Development Track.

This seminar is made possible by generous grants from The Andrew W. Mellon Foundation and the National Endowment for the Arts.

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Thursday, June 14, 2018

Growing Loyalty with a Commitment to Free Admission

Session Date Start Time End Time Attachments
Thursday, June 14, 2018 8:45 am 10:00 am

Location: Wabash Room, Third Floor

Increasingly, orchestras are providing free events in parks, pubs, and other locations to raise brand awareness and to draw new or larger crowds. How do we deepen the loyalty and engagement of those patrons? The Grant Park Music Festival has had great success doing just that, by building a membership program that grows loyalty, even while maintaining its founding charter of free concerts for all.

Speakers: Kate Hagen, senior consultant, TRG Arts

This session is part of the Marketing and Development Track.

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Trends in Arts Grantmaking

Session Date Start Time End Time Attachments
Thursday, June 14, 2018 8:45 am 10:00 am

Location: Chicago Room, Fifth Floor

What are the grantmaking trends affecting cultural organizations in the United States today? What are the implications of these trends for your orchestra? Panelists from leading foundations will discuss their current funding priorities and emerging areas of interest, and offer insights about how orchestras can secure support in an increasingly competitive environment. 

Speakers: Ann Meier Baker, director of music & opera, National Endowment for the Arts; Susan Feder, program officer, performing arts, The Andrew W. Mellon Foundation; Marian Godfrey, cultural advisor, Berkshire Taconic Community Foundation

Moderators: David Chambers, vice president for development, Chicago Symphony Orchestra Association

This session is part of the Marketing and Development Track.

Robert Swaney Consulting is generously sponsoring this session.

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Anticipated, Personal, and Relevant: A Guide to Email Marketing

Session Date Start Time End Time Attachments
Thursday, June 14, 2018 11:00 am 12:15 pm

Location: Chicago Room, Fifth Floor

While no longer new and shiny, email is one of the most important channels for connecting with constituents. Email is consistently reported as among the top channels for driving sales, engagement, and ROI. When executed well, email marketing allows you to connect directly with the people who care most about your organization in a segmented and highly personal way. Best-selling author and “permission marketing” proponent Seth Godin says all email should be “anticipated, personal and relevant.” Do your emails check these boxes? In this session, we will dig into email marketing best practices and case studies from inside and outside of the arts.

Speakers: Ashley Dunn Gatterdam, vice president, client strategy, Capacity Interactive

This session is part of the Marketing and Development Track.

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Impact is Everything: Building Your Next Gen Donor Pipeline

Session Date Start Time End Time Attachments
Thursday, June 14, 2018 11:00 am 12:15 pm

Location: Red Lacquer, Fourth Floor

Over the next 40 years, an estimated $41 trillion dollars will transfer from Baby Boomers to their heirs. Do you have a plan for getting next gen donors into your pipeline? This session will provide statistics, tactics, and tools for engaging and motivating next gen donors to support your orchestra.

Speakers: Bob Swaney, founder & CEO, Robert Swaney Consulting, Inc. 

This session is part of the Marketing and Development Track.

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Getting to Goal: The Annual Development Plan for Small Budget Orchestras

Session Date Start Time End Time Attachments
Thursday, June 14, 2018 2:15 pm 3:30 pm

Location: Wabash Room, Third Floor

As each new fiscal year stretches out before you, how do you set and reach your goals, especially if you’re a team of one, two, or three people? It all starts with planning. We’ll talk about strategies you can employ and how to think about ROI, metrics (what they are and how they help), and how small- and medium-sized shops divide and conquer to get it all done.

Speakers: John Hicks, principal, DLBHICKS, LLC

This session is part of the Marketing and Development Track.

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Friday, June 15, 2018

Latino Alliance and African American Network: The Chicago Symphony Orchestra Case Study

Session Date Start Time End Time
Friday, June 15, 2018 8:45 am 10:00 am

Location: Chicago Room, Fifth Floor

Through professional, community, and social networking groups, the Chicago Symphony Orchestra has created robust alliances with Chicago-area Latino and African American professionals. Discover how the two grassroots audience development initiatives began, lessons learned, and how these networks bring mutual benefits.

Speakers: Ramiro J. Aristaín-Carrión, managing director, Atristain Financial Advisors, LLC; Sheila Jones, african american network coordinator, Chicago Symphony Orchestra; Phil Koester, vice president for sales, marketing & content, Chicago Symphony Orchestra

This session is part of the Marketing and Development Track.

Made possible by generous grants from The Joyce Foundation and The Andrew W. Mellon Foundation.

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Now What? The Post-Tax Reform Philanthropic Landscape

Session Date Start Time End Time Attachments
Friday, June 15, 2018 8:45 am 10:00 am

Location: Salon 3, Third Floor

While the impulse to make charitable contributions comes from the heart, research confirms that tax incentives significantly influence how much and when individual donors allocate their philanthropic resources. The 2017 comprehensive tax reform law changes the cost of giving for donors across the economic spectrum, influencing planned giving and annual donations this year, and potentially for generations to come. Hear the latest predictions for what is in store, and what it means for your orchestra’s donor cultivation strategy.

Resources:

League Summary of Key Tax Reform Policies
Tax Policy Center Non-Itemizer Analysis

Speakers: John Hicks, principal, DLBHICKS, LLC; Eric B. Javier, principal & managing director, New York CSS Fundraising; Heather Noonan, vice president for advocacy, League of American Orchestras

This session is part of the Marketing and Development Track.

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