Messages that Matter

Session Date Start Time End Time Attachments
Thursday, June 14, 2018 8:45 am 10:00 am

Location: Red Lacquer, Fourth Floor

Effectively communicating how your orchestra delivers on the expectations of community stakeholders is key to gaining essential support of funders and the wider public. This session unpacks the data-driven strategies coming out of Creating Connection, a national research and communications initiative that is rooted in understanding and sharing the values that inspire people to participate in arts, culture, and creativity. We’ll also explore the League’s hands-on public value messaging resources in use by orchestras


Creating Connection Framework
Creating Connection: Applying the Message Guide
Creating Connection: Amplifying Experiences
League Public Value Toolkit
Creating Connection

Speakers: Sara Mason, development director, Eugene Symphony; Lindsey McCarthy, marketing & communications director, Eugene Symphony; Heather Noonan, vice president for advocacy, League of American Orchestras; Anne Romens, program director, creating connection Arts Midwest, Arts Midwest

This session is part of the Engagement and Innovation Track.