Innovations From 2007 Conference

*** Baltimore Symphony Orchestra—Explorer Series

*** Bryan Symphony Orchestra—Interactive CD-ROM

*** Chicago Sinfonietta—Audience Engagement Website

*** Cincinnati Symphony Orchestra—Opus 25–Subscriber Recognition

*** Impresario Productions, LLC—Innovative Ideas for Opera Production

*** Knoxville Symphony Orchestra—Music and Wellness Program

*** Longwood Symphony Orchestra—Healing Art of Music

*** San Francisco Symphony—Fire Sale or Audience Development?

*** Word Pros, Inc.—Website AudioNotes

*** York Symphony Orchestra Association—Swing into Literacy with the YSO

*** New Strategies Lab—A Mellon Foundation sponsored pilot


The Philadelphia Orchestra, Nashville Chamber Orchestra, and Memphis Symphony

*** San Francisco Symphony—Keeping Score ®

*** The Academy—A Program of Carnegie Hall, The Juilliard School, and The Weill Music Institute

*** Detroit Symphony Orchestra—"Unmasked," A New Media Initiative

A blog, a MySpace page, and podcasts all within a single publicity front

*** Duluth Superior Symphony—Introductory Half-Price Subscription Offer


Increasing the Subscriber Base

*** Fairfax Symphony Orchestra—Video Podcasts

Personalizing pre-concert lectures into video podcasts and introducing the audience to soloists

*** Fort Wayne Philharmonic—72-Hour Sale

*** Jacksonville Symphony Orchestra

March Madness basketball in the concert hall? Cheer for your favorite work

*** Milwaukee Symphony Orchestra: MSO Classics e-label

Growing with the times—how radio recordings took up a new home on the Internet

*** Milwaukee Symphony Orchestra League—Symphony Style Program Book

A self-supporting fashion book that funds the MSO League fashion show

*** Owensboro Symphony Orchestra—Concert Curators


Concert childcare at the museum

*** The Chicago Symphony Orchestra’s "Beyond The Score" Series


Exploring the Meaning Behind the Music