Audience Engagement

For research and data on Audience Engagement, visit the Knowledge, Research and Innovation section.

Building Arts Audiences

Arts organizations are experimenting with new approaches to engaging audiences. For 15 years, The Wallace Foundation has supported audience-building efforts by arts organizations and commissioned research to understand what works, what doesn’t, and why. Learn more!

Audience Participation Webinar

Two recent national studies, the National Endowment for the Arts 2008 Survey of Public Participation in the Arts, and the League’s Audience Demographic Research Review, offer statistically reliable national demographic information about audience participation. The findings raise both serious concerns and new opportunities for orchestras. They merit close attention from all who are concerned about the future of orchestras in America.

National Endowment for the Arts 2008 Survey of Public Participation in the Arts
Sunil Iyengar (bio), director, NEA Research & Analysis
Watch here

The League’s Audience Demographic Research Review
Atul Kanagat (bio)
Watch here

The League’s Audience Demographic Research Review was made possible in part by a generous grant from The Andrew W. Mellon Foundation.

Orchestra Lab: The Spring for Music Experiment

How can we have inventive, challenging programs that build audience interest and investment in local markets? Spring For Music (S4M,) the closest thing America has had to a national orchestra festival, presented 25 concerts, by 23 orchestras in annual week-long festivals in Carnegie Hall from 2011 – 2014. S4M became a how-to laboratory for building community to support artistically adventurous work. So what was learned from this experiment?

  • how unusual programming affects critical reception and audience interest
  • the kind of audience you get when you price every seat in the house at $25
  • how some orchestras successfully built their Carnegie Hall appearances as a season-long vehicle to build community and support at home

Sponsored by Akustiks.

Daniel J. Hart, executive director, Buffalo Philharmonic Orchestra; Kathleen Carroll, president and CEO, Toledo Symphony; Thomas W. Morris, artistic director, Ojai Music Festival; James R. Oestreich, former classical music editor, and currently writing for the New York Times; Jesse Rosen, president and CEO, League of American Orchestras