Pricing: The Heart of the Matter

Session Date Start Time End Time Attachments
Wednesday, June 7, 2017 11:00 am 12:15 pm

Location: LaSalle AB, Level 5

What is the right strategic approach to pricing? Should it be to maximize revenue or to maximize attendance and accessibility? Is it possible to do both? What is pricing’s role in making music accessible: can pricing be a socio-economic strategy to break down class barriers to participation? Does its influence extend to the heart of why we exist, our artistic missions, and the nature of our relationships in our communities? Three experts who have grappled with these questions share lessons from their deep and varied experiences.

Speakers: Paul Hogle, president and CEO, The Cleveland Institute of Music; Jon Limbacher, president and managing director, Saint Paul Chamber Orchestra; and Jill Robinson, president and CEO, TRG Arts

Moderator: Bruce Coppock, retired president and managing director, Saint Paul Chamber Orchestra