Electives

Wednesday, June 7, 2017

Bold and Informed: Researching Audiences on a Budget

Session Date Start Time End Time
Wednesday, June 7, 2017 8:45 am 10:00 am

Harvest the best low-cost ideas for researching target audiences from arts organizations around the country. Learn how audience research informed their bold ideas as part of the Wallace Foundation’s Building Audiences for the Arts initiatives. Orchestra audiences also attend opera, dance, theater, and museums, so find out which proven methods they used in order to understand elusive Millennials, barriers for non-attendees, and what current audiences really think about the organization.

Speakers: To be announced

Made possible by the generous support of The Wallace Foundation.

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Diversity and Inclusion in Action

Session Date Start Time End Time Attachments
Wednesday, June 7, 2017 8:45 am 10:00 am

From the performers on stage, to the audiences served, to the stakeholders in between, orchestras are discovering better ways to include a deeper cross-section of their communities. Learn from the most promising initiatives from across the country. presentations will be chosen by competitive selection. Digest, react, and share ideas in a lively discussion immediately following the presentations.

Speakers: Selected presenters from member orchestras

Moderator: Eric Booth, president, Everyday Arts, Inc.

Made possible, in part, by a generous grant from The Andrew W. Mellon Foundation.

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Mapping the DSO Journey

Session Date Start Time End Time Attachments
Wednesday, June 7, 2017 8:45 am 10:00 am

The Detroit Symphony Orchestra, like its hometown, has undergone a major transformation. A highly intentional effort to change its culture has led to a refocused mission and governance, four consecutive balanced budgets, and two consecutive labor contracts settled quietly and early. The DSO has also in recent years flattened access to its programs, embraced technology, and expanded its geographic footprint both regionally and globally. In this discussion, the DSO reflects on this change and discusses the orchestra’s even higher aspirations both artistically and for its role in the community. Learn how an orchestra can make fundamental change on its journey towards sustainability.

Speakers: Mark Davidoff, board chairman, Detroit Symphony Orchestra; Haden McKay, cellist, Detroit Symphony Orchestra; Faye Nelson, president and board chairman, DTE Energy Foundation; and Anne Parsons, president and CEO, Detroit Symphony Orchestra

Moderator: Horst Abraham, faculty, Ross School of Business, Executive Education, University of Michigan

Made possible, in part, by a generous grant from the Max M. and Marjorie S. Fisher Foundation.

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Market Smarter: Insights and Strategy for Digital Marketing

Session Date Start Time End Time Attachments
Wednesday, June 7, 2017 8:45 am 10:00 am

How are orchestras and other arts organizations embracing digital in order to market their offerings? For five years, Capacity Interactive, a digital marketing firm for the cultural sector, has surveyed arts organizations to understand how they are using social media, video, analytics, mobile, digital advertising, email, and the web. The firm’s president will present findings from the most recent survey, explaining trends and highlighting opportunities. He will also share orchestra case studies to illustrate how digital marketing can help orchestras meet marketing goals.

Speakers: Erik Gensler, president, Capacity Interactive

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The Strategic and Artistic Understanding of Pops

Session Date Start Time End Time Attachments
Wednesday, June 7, 2017 8:45 am 10:00 am

Nearly every orchestra in the U.S. programs Pops of some variety. But there are questions regarding the strategic and artistic imperatives of Pops, and its role in an orchestra’s mission. Does it vary by community? Is Pops about service and relevance? Is it just about money? Or audience development? Developing a fuller understanding of these issues may inform a range of institutional strategies, from programming to orchestra morale; from marketing and development to positioning your orchestra in your community.

Speakers: John Forsyte, president and CEO, Pacific Symphony Orchestra; Daniel Grossman, vice president of marketing, Nashville Symphony; Brent Havens, arranger and composer; and Sarah Hicks, principal conductor, Live at Orchestra Hall, Minnesota Orchestra

Moderator: Alan Valentine, president and CEO, Nashville Symphony

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Changing Orchestra Culture: A Conversation with DSO Musicians

Session Date Start Time End Time
Wednesday, June 7, 2017 11:00 am 12:15 pm

Culture shifts at the Detroit Symphony Orchestra are multi-faceted and span the whole organization; there is widespread agreement that many of them are due to an active collaboration between DSO musicians and the administration that continues to facilitate harmonious discussion on how best to serve their community while fulfilling their mission of unsurpassed musical experiences. In this session, DSO musicians discuss the orchestra’s evolving culture, how their roles in the organization have changed, and their aspirations for the future

Speakers: Musicians from the Detroit Symphony Orchestra

Moderator: John McCann, president, Partners in Performance

Made possible, in part, by a generous grant from the Max M. and Marjorie S. Fisher Foundation.

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Classical Musicians of African Descent: Perspectives, Aspirations, and Outlook

Session Date Start Time End Time Attachments
Wednesday, June 7, 2017 11:00 am 12:15 pm

This session features a performance by Ann Hobson Pilot, the trailblazing former principal harp of Boston Symphony Orchestra and recipient of the League’s 2017 Gold Baton Award, along with musicians from Gateways Music Festival, the 23-year-old organization that celebrates professional classical musicians of African descent at its annual six-day event each August in Rochester, New York. Many classical musicians of African descent have unique perspectives on their roles and the challenges and opportunities that orchestras face today. At this session, musicians discuss why they participate in Gateways each year, how support from Rochester’s African American community has enabled the Festival to grow and thrive, how playing in an ensemble of musicians of African descent differs from playing in other ensembles, and their hopes for the future. In the midst of the vibrant national conversations about diversity, equity, and inclusion, this is an opportunity to both hear and hear from musicians whose lived experience puts them at the center of that conversation.

Program: Maurice Ravel’s Introduction and Allegro

Speakers: Ann Hobson Pilot, former principal harp, Boston Symphony Orchestra; musicians from the Gateways Music Festival; Lee Koonce, president and artistic director, Gateways Music Festival

Moderator: Jesse Rosen, president and CEO, League of American Orchestras

Made possible, in part, by a generous grant from The Andrew W. Mellon Foundation.

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Make the Case Now!

Session Date Start Time End Time Attachments
Wednesday, June 7, 2017 11:00 am 12:15 pm

Convincingly making the case for your orchestra’s impact and forging strategic alliances are both crucial to advancing your orchestra’s mission. Developing the right relationships and clearly communicating your orchestra’s relevance to broader civic issues is essential, from launching community development initiatives to cultivating philanthropic support; from defending your tax-exempt status to championing public music education. Now more than ever, advocacy must become a priority.

Speakers: Lester Abberger, chairman, Collins Institute for Public Policy; Gary Ginstling, president and CEO, Indianapolis Symphony Orchestra; Patricia Richards, chair, board of directors, League of American Orchestras; and David Thompson, vice president of public policy, National Council of Nonprofits

Moderator: Heather Noonan, vice president, advocacy, League of American Orchestras

Made possible, in part, by a generous grant from the Max M. and Marjorie S. Fisher Foundation.

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What is the Relevance of the Western Orchestral Canon in America Today?

Session Date Start Time End Time
Wednesday, June 7, 2017 11:00 am 12:15 pm

If the standard orchestral repertoire speaks for itself, what is it saying and to whom is it speaking? Is it “universal,” and if not, how does it fit in today’s world, with its fragmented audiences? What are the implications for orchestra programming and for communicating about the orchestra and the art form with a wide variety of constituents – patrons, individual donors, institutional funders, civic leaders, elected officials, and the general public?

Speakers: Michael Morgan, music director, Oakland Symphony; and Simon Woods, president and CEO, Seattle Symphony

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Thursday, June 8, 2017

Activating and Nurturing Community Alliances

Session Date Start Time End Time Attachments
Thursday, June 8, 2017 8:45 am 10:00 am

Orchestras are increasingly building and sustaining partnerships with other organizations. These efforts not only seek to expand and diversify audiences, but also to create meaningful ways in which artists can connect with their community. Choose from a number of roundtable discussions – led by musicians, composers, and administrators – on selecting, preparing, and maintaining community alliances.

Discussion leaders to include teams from Music Alive residency partners, New Music USA, and recipients of the League’s 2017 Ford Musician Awards for Excellence in Community Service

Moderator: Marian Godfrey, cultural advisor, Berkshire Taconic Community Foundation and member, board of directors, League of American Orchestras

This session is made possible by the generous donors to the Ford Musician Awards for Excellence in Community Service and the Music Alive programs, as well as support from the Max M. and Marjorie S. Fisher Foundation.

The Ford Musician Awards for Excellence in Community Service are made possible by Ford Motor Company Fund.

Music Alive is made possible through a lead grant from The Andrew W. Mellon Foundation with additional support from The Aaron Copland Fund for Music, the Francis Goelet Charitable Lead Trusts, The Amphion Foundation, and The ASCAP Foundation Bart Howard Fund.

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Beyond the Familiar: A Deep Dive into Music from Latin America and the Caribbean

Session Date Start Time End Time
Thursday, June 8, 2017 8:45 am 10:00 am

There is so much more music beyond the half-dozen frequently performed works from Latin America and the Caribbean. Journey into this rich and exciting body of repertoire, and discover new works as well as resources to find them. Explore the myriad opportunities for partnering and connecting with diverse communities.

Speakers: Lorenzo Francisco Candelaria, PhD, professor of Music History, University of Texas, El Paso; Miguel Harth-Bedyoa, music director, Fort Worth Symphony

Made possible, in part, by a generous grant from The Andrew W. Mellon Foundation.

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Change Before You Have To

Session Date Start Time End Time
Thursday, June 8, 2017 8:45 am 10:00 am

This session offers a look at the future of orchestra leadership. Members of the League’s Emerging Leaders Program posit a distinction between leadership and management, and share their viewpoints on how to create an adaptive work culture, challenge deeply ingrained assumptions, and anticipate change before it is forced to happen. They will explore dimensions of a thriving organizational culture, characteristics of innovation and change management, and adaptive leadership as well as the responsibilities of self-leadership as key pillars of orchestra leadership of the future.

Speakers: Emerging Leaders Program Class of 2017

Lead Faculty: John McCann, president, Partners in Performance

The Emerging Leaders Program is made possible by generous grants from American Express Foundation, The Andrew W. Mellon Foundation, and the National Endowment for the Arts.

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Cultural Equity

Session Date Start Time End Time Attachments
Thursday, June 8, 2017 8:45 am 10:00 am

Working toward greater cultural equity in our organizations has become an imperative for the long-term viability of orchestras and the art form. What can orchestras do to keep up with this change of attitudes toward Euro-centric cultural institutions? The session will explore demographic, philanthropic, and political trends in American society, and provide insight into how orchestras must and should navigate the currents.

Speakers: Liz Alsina, program associate, The Andrew W. Mellon Foundation; Afa Dworkin, president and artistic director, Sphinx Organization; Alexander Laing, principal clarinet, Phoenix Symphony Orchestra; and María López de León, president and CEO, National Association of Latino Arts and Cultures

Moderator: Eric Booth, president, Everyday Arts, Inc.

Made possible, in part, by a generous grant from The Andrew W. Mellon Foundation.

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Musicians as Organizational Leaders

Session Date Start Time End Time Attachments
Thursday, June 8, 2017 8:45 am 10:00 am

Throughout North America, musician-created and musician-led ensembles and chamber orchestras are thriving and assuming larger and larger roles in the musical lives of their cities. Are these nimble, fresh, and spontaneous ensembles disrupters of classical music concert culture? Do they challenge the position of other orchestras? Musician leaders discuss the freedoms and tensions of being artist-led ensembles and explore what they and other orchestras might learn from one another.

Speakers: Alex Fortes, violinist, A Far Cry; Alecia Lawyer, founder, artistic director, and principal oboist, River Oaks Chamber Orchestra; Daniel Lippel, guitarist, International Contemporary Ensemble; Alan Pierson, artistic director and conductor, Alarm Will Sound Ensemble, principal conductor, Crash Ensemble; co-director, Northwestern University Contemporary Music Ensemble, former artistic director, Brooklyn Philharmonic, and member, board of directors, League of American Orchestras

Moderator: Henry Peyrebrune, double bassist and major gifts officer, The Cleveland Orchestra

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Pricing: The Heart of the Matter

Session Date Start Time End Time Attachments
Thursday, June 8, 2017 8:45 am 10:00 am

What is the right strategic approach to pricing? Should it be to maximize revenue or to maximize attendance and accessibility? Is it possible to do both? What is pricing’s role in making music accessible: can pricing be a socio-economic strategy to break down class barriers to participation? Does its influence extend to the heart of why we exist, our artistic missions, and the nature of our relationships in our communities? Three experts who have grappled with these questions share lessons from their deep and varied experiences.

Speakers: Paul Hogle, president and CEO, The Cleveland Institute of Music; Jon Limbacher, president and managing director, Saint Paul Chamber Orchestra; and Jill Robinson, president and CEO, TRG Arts

Moderator: Bruce Coppock, retired president and managing director, Saint Paul Chamber Orchestra

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