2012

Orchestra Leadership Academy Seminars

 

Tuesday, June 5

Think SMART*: Aligning Money & Organizational Strategy

Tuesday, June 5 9:00AM-5:30PM

This seminar will unlock the mysteries of balance sheet analysis specifically for orchestras, highlighting the leading indicators of strength, weakness and risk, and how to connect money and strategy. You will learn how to look at your own orchestra’s financial position using this approach, to engage leadership teams and other stakeholders in a deeper conversation about your strategy and the ways in which your financial position informs your degree of risk. Is your organization well positioned to undertake a capital campaign? Begin a new initiative? Expand or manage contraction? Take risks in your programming? Find out how to name your pain and convert those vague anxieties into a real conversation that can become the basis of meaningful change.  

Allison M. Crump, senior associate, TDC; Susan Nelson, principal, Technical Development Corporation; others tbd

  Agenda    Faculty Bios

* Strategy and Money Alignment Readiness Tool  

 

Navigating Conflict

(2 day seminar)

Tuesday, June 5 9:00AM-5:30PM
Wednesday, June 6 8:00AM-12:30PM

Conflict and challenging discussion among staff, board, and musicians are often a given. The ability to navigate this tension can have tremendous implications for the orchestra’s stakeholders, and for the success of the organization itself. This seminar will give participants the skills to generate productive interactions and make these conflicts work for the organization instead of against it. You will analyze case studies and participate in skill-building exercises on issues directly affecting your organization.

This seminar is designed for executive directors, board members, musicians, staff, conductors, and any others with an interest in learning effective communication and conflict-management skills.

Phil McArthur, partner & co-founder, Action Design

  Agenda    Faculty Bios

 

The Patron Growth Model: An Integrated Approach to Sales,Fundraising, & Loyalty

(2 day seminar)

Tuesday, June 5 9:00AM-5:30PM
Wednesday, June 6 8:00AM-12:30PM

Our industry is undergoing a revenue renaissance: a culture of patron development is emerging which is requiring us to anticipate the evolving needs of patrons at every stage of their relationship, from ticket-buyer to annual contributor; subscriber to legacy donor. Marketing and development staffs are working more as if a single unit. Why? Because while music is our mission, the development of patrons is our primary business. This is rendering the traditional monikers of “marketing” and “development” insufficient. In this seminar participants will learn: The driving patron-based forces behind why orchestras must change; How development of a patron is different from marketing and fundraising; About “ideal patrons” and how to attract, incentivize, and earn a relationship with them; and practical strategies for developing a robust patron base.

Paul Hogle, executive vice president, Detroit Symphony; David Snead, vice president of marketing, New York Philharmonic

  Agenda    Faculty Bios

 

Wednesday, June 6

Building the Right Board for Fundraising Effectiveness

Wednesday, June 6 8:00AM-12:30PM

Has your contributed income been shrinking each year? Does your board need to play a larger and more pro-active role in its fundraising efforts? This seminar will focus on how to build your board’s skills in a hands-on session designed for executive directors, development staff, and board members who have an interest in increasing their board’s capacity for fundraising.  

Chuck Loring, senior partner, Loring, Sternberg & Associates, and senior governance associate, BoardSource

  Agenda    Faculty Bios

 

Community Partnerships & Public Value: Music Programs in Healthcare Settings

Wednesday, June 6 8:00AM-12:30PM

Many orchestras are developing partnerships with hospitals, nursing homes, rehabilitation centers, and other local organizations. In this seminar participants will learn some of the skills and best practices necessary to create high quality programs for a range of healthcare settings. Designed for executive directors, education and community engagement personnel, and other staff members with an interest in the intersection of music and health, the seminar will help participants design, implement, and assess quality programs. Although this seminar will focus on music programs geared for healthcare settings, participants will learn key principles and skills necessary for success in any community-setting.

Laurie Farnan, music therapist, MMT, NMT, WMTR, MT-BC; Ann Gregg, director, community programs, The Weill Music Institute at Carnegie Hall; Sarah Johnson, director, The Weill Music Institute at Carnegie Hall; Michelle A. Kaebisch, director of education and community engagement, Madison Symphony Orchestra

  Agenda    Faculty Bios

 

Inclusion & Diversity in Orchestras

Wednesday, June 6 8:00AM-12:30PM

As orchestras continue to earn their public value, examine their own social responsibility, and deepen authentic connections to diverse stakeholders, developing thinking and action around long-term inclusion and diversity is key. Seminar participants will use a case study from the Pittsburgh Symphony Orchestra’s diversity plan to explore key questions around moving inclusion and diversity work forward.  Participants will walk away with strategies for beginning conversation and action around this work at their own orchestras.

Inclusion and diversity is an issue that demands our attention at all levels and therefore this seminar is designed for trustees, executive directors, staff, and conductors. 

Dr. Audrey Murrell, associate professor of business administration, psychology and public and international affairs, University of Pittsburgh, and director, the David Berg Center for Ethics and Leadership, University of Pittsburgh; Jessica Schmidt, director, education and community engagement, Boston Symphony Orchestra

  Agenda    Faculty Bios

Financial Sustainability Today: Updating Best Practices for a New Economic Reality

 

Wednesday, June 6 8:00AM-12:30PM

Many orchestras inherited traditional assumptions about financial "best practices" which may in fact have a negative impact on the health of an organization. Through NFF’s observations of innovations and resiliency in the field this seminar challenges some of these assumptions, and offers a first step towards a new, realistic approach to putting orchestras on a firmer financial footing. Financial practices examined include: endowments, capitalization, facility projects, the full (and hidden) costs of running your orchestra, and structural and annual deficits. This seminar is designed for executive directors, board members, and anyone with an interest in their orchestra’s financial health.

Kim Cook, manager, arts & culture, Nonprofit Finance Fund; Jessica Prue, associate, Western Region, Nonprofit Finance Fund

 Agenda   Faculty Bios

Good Governance for Board Chairs

Wednesday, June 6 8:00AM-12:30PM

What kind of board leadership is required for the level of governance needed today? How can your board more effectively focus on the work that really matters – e.g. long-term strategic thinking, financial sustainability, and risk management? This seminar focuses on issues unique to the governance leadership role, and is particularly targeted to new and incoming board chairs. Topics to be addressed include board roles and responsibilities; the board chair/executive director relationship; board member identification, recruitment, orientation and renewal; legal and financial issues of boards; and financial stewardship.

Lowell J. Noteboom, chair, League of American Orchestras; Alan Valentine, president & CEO, Nashville Symphony

  Agenda    Faculty Bios

Communication Tools for Effectiveness in Stressed Environments

Wednesday, June 6 8:00AM-12:30PM

How do you most effectively “crisis-proof” your organization, and yourself, during periods of rapid change, stress, and contention? What are some of the critical communication skills needed to lead, direct, and manage difficult, often sensitive and emotional situations? This seminar will provide you with sensible, constructive practices and strategies to deal with the most challenging circumstances and issues, whether they are community relations, marketing and PR, reputational threats, crisis communication recovery, or just persistent bad news. This seminar is designed for executive directors, musicians, staff, board members, conductors, and any others interested in enhancing their personal, professional, and institutional communication skills.

James E. Lukaszewski, ABC, APR, Fellow PRSA, author, lecturer, teacher, senior executive counselor and coach; president, Lukaszewski Group Division, Risdall Marketing Group

  Agenda    Faculty Bios