Marketing profiles MI

Catherine Guarino

Director of Communications and Ticket Sales
Lansing Symphony Orchestra
Lansing, Michigan
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Time in current position: Less than six months
Years in the field: 1.5

Majors:
Bachelor of Vocal Music Education, minors in Applied Voice and English

Additional Training:
Arts Administration internships:  Opera Grand Rapids, Glimmerglass Opera

Career Path:
Choir Manager, Grand Valley State University
Music and Assistant Director, Shrine Fine and Performing Arts Camp 

What are the most surprising, interesting or challenging aspects of your day-to-day work?
Because I do not have an educational background in communications or marketing, the most challenging thing for me is doing new things like writing press releases, setting up interviews, relating to media, etc. Because I am also in charge of all ticket sales for the season, I find I have to juggle promoting a concert with actually selling the tickets!

What inspired you to work for an orchestra?
I knew I wanted to work for some kind of an arts organization, preferably music. My background is in vocal performance, so my first pick was an opera company (hence the internships). But there are only two opera companies in Michigan, and more than a few orchestras. The Lansing Symphony had an opening, and I applied!

What advice would you offer to someone considering the orchestra field?
Get out and experience as much as you can—do job shadowing, get an internship.